GOOD SMART SUPERMARKET

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GOOD SMART

Competing in a saturated supermarket market, we developed a strategy for Good Smart that subverts stereotypical supermarket aesthetics. The outcome appeals to the target audience with a bold identity that stimulates positive emotions from the shopping experience.

01

IDENTITY DESIGN

Representing a cross-generational, free-spirited vibe, and the shapes of the Korean letterform are utilized to create the vivid and electric visual experience of the ’90s and early ’00s during the shipping.

02

PACKAGE DESIGN